Etusivun hero-lohko

We develop and manage properties in Finland’s growth centres to help people live their lives better and more sustainably. Renting out homes through our consumer brand Joo Kodit, we want to make rental living easier and more carefree. 

We only make long-term investments, which we've evaluated for their impact on future generations. This means taking responsibility for the sustainable development of communities, while respecting the well-being of both people and the environment.

Rather than problems, we focus on continuous development and improvement. Our simple, honest and fast-moving way of working makes life less complicated for everyone from our partners to tenants. 


Reinventing property development and management

Asuntoyhtymä kohde

Ohjaus Joo-sivulle

See our rental apartments available in Finland and all the information about our services for residents on our website at joo-kodit.fi/en 


Looking for a new home?

![Jooppi](//images.ctfassets.net/nuypofklqhtg/60tJBCCKXCtxlwYnDAgFsP/7ddae04a011dda505b0600f8157d4e57/Welcome_to_Jooppi.png)

Here at Joo Group, we want to make rental living as carefree as possible. One of the many ways in which we do this is by ensuring effective and inspiring communication with our residents. That's why we will soon launch our new Jooppi app to help all Joo Kodit residents.

The development of the app started from scratch just six months ago. The variety of people involved have included Joo team members from digital development, rentals, customer services, rent management and marketing as well as the developers of our property management and CRM systems. Our external partner Columbia Road is in charge of the app's technical implementation and visuals. Designer __Sandra Fernández__ says she's found the project interesting from the very start. 

– We approached the project by putting tenants’ wants and needs at the forefront of our design process, while at the same time co-creating Jooppi with the internal teams with business results in mind. Thanks to that, we could define the functionalities needed for every user group to support Joo Kodit’s carefree rental experience.

Customers were also invited to contribute to the project. Now the application is nearly ready, with only some final touches to be fixed before the launch.

![Jooppi](//images.ctfassets.net/nuypofklqhtg/7xiXqZGl5Pu1Xeye8tmmTr/0cc7f9371fc109447d16196aa151a2de/Jooppia_voi_k__ytt_____helposti_sek___tietokoneella_ett___puhelimella.png)

### Everything within your reach 24/7

With the upcoming Jooppi app, our residents can easily manage everything about their home, the Joo Kodit Customer Service Manager __Heini Savinen__ says.

– All they need to know about their home and neighbourhood is always within their reach in Jooppi. They can use the app to get in touch with us, review their personal information, discover residents' benefits, and find new ideas for where to have a coffee or do some exercise – together with a neighbour if they like. 

Customer services and rent management will answer residents' questions via the app's chat every weekday.

– The chat is a really cool extra, as for a lot of our young customers it may be the most natural way to contact us. Of course we're still happy to receive calls and emails, too. The fact that everything is so easy to find in Jooppi is a win-win for everyone. It means we have more time to help those customers whose issues might require particular attention.

![Jooppi](//images.ctfassets.net/nuypofklqhtg/6PQF8ARKq5um2i0e5SaGUr/70d5f586e9fbb81daca2b253bbff9609/In_Jooppi_you_can_do_these_thing_for_example.png)

Joo Group's Digital Development Manager __Annika Standertskjöld-Nordenstam__ says that the first version of the app will be launched as soon as possible instead of waiting for all the planned features to be finalised.

– By publishing a simpler version first we can take into account user feedback when developing future features. That'll enable us to create an app that genuine responds to our residents' needs rather than one that we imagine they might need. 

Heini Savinen hopes that residents will share plenty of feedback about the app. To help make that happen, the app includes mini surveys, which will be followed by customer satisfaction surveys in the future.

Sandra Fernández from Columbia Road says that since the project started she has paid much more attention to similar services offered by other companies.

– As an experienced tenant myself, it was positively surprising to learn, besides the complexity of managing rental apartments, how the team at Joo Kodit aims to continuously improve the experience of Joo tenants while bringing a human touch to all that they do.

The first Joo Kodit residents can start using Jooppi during this month.

With the upcoming Jooppi app, our residents can easily manage everything about their home.

Our Jooppi app for residents is making rental living more carefree than ever 

Press release
February 21, 2023

The European Investment Bank (EIB) and Joo Group have signed a new €100 million green loan agreement to finance new high-energy performance residential buildings. The financing will support Joo’s investment pipeline of 29 high-energy performance residential buildings, comprising 2107 new apartments, located in Finland in the Helsinki, Tampere, Turku, Oulu, Hämeenlinna, Jyväskylä regions.

The aim of the project is to support the national strategy to develop low-energy consumption buildings, to be significantly below the level required for residential buildings in Finland. The new apartments that will be completed in 2023 will have an average energy performance 18% better than the current applicable regulation. The project will be fully aligned with the EU's priorities and goals established in the European Green Deal.

“We are honored and excited for the opportunity to develop and even challenge the way people live here in Finland. Our Joo team is ambitious to reinvent urban living by focusing on a range of energy, environment and livability issues. Certainly, working together with EIB and for example striving for the LEED Platinum certification in our newest developments helps us do this in a structured way”, says Joo Group CEO Antti Niskanen. 

“Affordable energy efficient apartments are in high demand and the importance of energy sources and efficient heating/cooling systems have increased following the energy crisis and war in Ukraine,” said EIB Vice-President VP Östros. “Therefore, we are delighted to finance this operation which is in line with the Bank's priority energy lending, as it complies with the energy efficiency criteria and qualifies as a 100% climate action mitigation.“

“Working together with the professional and helpful EIB team has been delightful. Undoubtedly, the comprehensive evaluation process has helped us to review and develop our processes in multiple ways. We look forward to long term co-operation with EIB”, says Joo Group Director of Finance Janne Meriläinen.

### Background information

__The European Investment Bank (EIB)__ is the long-term lending institution of the European Union and is owned by the EU Member States. The EIB Group has adopted a Climate Bank Roadmap to deliver on its ambitious agenda to support €1 trillion of climate action and environmental sustainability investments in the decade to 2030 and to deliver more than 50% of EIB finance for climate action and environmental sustainability by 2025. As part of the roadmap, all new EIB Group operations have been aligned with the goals and principles of the Paris Agreement since the start of 2021.

__Joo Group__ develops, owns and manages properties in Finland’s growth centres. The portfolio comprises of more than 6000 rental apartments with value around 1 billion euro. Joo promises its residents carefree living by providing personal and flexible service, encouraging vibrant and social rental communities, and making sustainable choices. 

### Press contacts

__JOO:__  Antti Niskanen, antti.niskanen@joogroup.fi, tel.: +358 50 5378676

__EIB:__ Kristiina Randmaa, k.randmaa@ext.eib.org, tel.: +352 4379 72894 

Website: [www.eib.org/press](https://www.eib.org/press) — Press Office: +352 4379 21000 — press@eib.org


The financing will support Joo’s investment pipeline of 29 high-energy performance residential buildings.

Joo Group receives €100 million EIB green loan for new high-energy performance residential buildings in Finland

![Joo Group: We calculated our carbon footprint ](//images.ctfassets.net/nuypofklqhtg/1MkuUCadN8Uu2VOl7rkua6/3446fa70355694625d41fd37bd6ccc6e/Joo_Group_laskimme_hiilijalanj__lkemme.jpg)

We have completed Joo Group’s first carbon footprint calculation in collaboration with Granlund Oy. The calculation is based on our operations in 2021 and includes the emissions from our new developments, our properties’ energy consumption and maintenance, and pretty much everything else we did. You can read more about the principles and results of our calculation [in this report](https://assets.ctfassets.net/nuypofklqhtg/7tT1ofoF8l4EzqBW7R9zZH/439ca1e1bba5bd94e042996ecf86adfb/Joo_Group_carbon_footprint_calculation_2021_summary.pdf).

In 2021 our total emissions were 5 095 tonnes CO₂-eq. As a comparison, [according to Statistics Finland,](https://www.stat.fi/en/publication/cktldez2g39g20c53gh3lp5jo) the total carbon emissions of Finland were 48.9 million tonnes CO₂-eq. Based on [various calculators](https://www.openco2.net/en/), Joo Group’s emissions are comparable to the yearly carbon emissions of 495 Finns.

The large contribution of our new developments’ emissions stands out in the calculation. 2950 tonnes, 58% of all emissions, came from the six new developments completed over the course of the year. 1469 tonnes, accounting for 29%, came from the energy consumption of completed properties. Waste management, water usage, travel, and sourcing were behind the remaining 13%.

So, how should we look at these results? In the end, it’s rather hard to say whether our emissions are big or small. Calculations always rely on different assumptions and estimates, which can make comparisons difficult. To move forward, we won’t even attempt to assess whether the results are ”good” or “bad.” The worst case scenario would be if we were happy with the results, and we would just leave everything as it is. Instead, we must push for further reductions regardless of the results.

In fact, the most important role of this calculation has been to provide us with a starting level. In the future, we can use it as a point of comparison and measure the concrete effects of the actions we’ve taken.

![Joo Group laskimme hiilijalanjälkemme 2](//images.ctfassets.net/nuypofklqhtg/9TYS3s0IKUTb4eBSkJmgI/fcd54683e4debd0cca18da6ac4ab94ac/Joo_Group_laskimme_hiilijalanj__lkemme_2.jpg)

## LEED certifications for our new developments

In terms of energy, we are making continous improvements. You can read about some of these in our [earlier article](https://www.joogroup.fi/en/news/the-concrete-ways-were-saving-energy-to-benefit-all/), and we’ll give you more news during the winter and spring.

This will be a year of many new developments. Around 15 new properties were completed in 2022, and this number will be matched this year. The challenges in reducing new developments’ emissions are no secret, and we too have much to learn.

Our aim is to get the LEED Platinum certification for our new developments, which are still in the planning stage. This will make us pay even more attention to various energy, environment and livability issues than before. What’s more, we’re also exploring the opportunities of low-carbon construction beyond the LEED criteria. In our LEED projects mentioned above, we use low carbon concrete where possible. In low carbon concrete, some of the carbon intensive cement is replaced with masonry grout, a by-product of steelmaking.

It feels like this article has just got going, yet it’s probably a good time to stop and get back to this topic later on. We have a lot to do, but I’m happy we’ve made such a great start. Our first carbon calculation is finished, and the next one for 2022 will begin soon!

*Like every year so far, 2023 will be a busy year at Joo Group. [Subscribe to our newsletter](https://www.joogroup.fi/en/newsletter) to stay up to date about our environmental work and other interesting initiatives.*

We calculated our carbon footprint – what happens next?

__The Joo Group has continued to grow this autumn, and we now have new people strengthening the Joo team. Roosa, Kirsi, Henna and Niko agreed to share their thoughts about being a Joo team member.__

‪”I'm incredibly happy to work as part of a work community in which you're allowed to make mistakes and ask for help, but I still can't wait to be able to make certain decisions independently without worrying that something goes wrong or asking for backup. What motivates me here is the encouraging atmosphere and the hands-on attitude people have. Meeting customers and getting their positive feedback also makes me feel great”, says our rental representative __Henna Tauriainen__.

![New Joo team members](//images.ctfassets.net/nuypofklqhtg/3MIaiPFy9WIz8fXCRXpW7V/44fc0f01ace5ed70944499a66990f7b3/Joo_Kodit_uudet_tyontekijat.jpeg)

__Kirsi Määttä__ in Oulu and __Niko Lindell__ in the Helsinki Metropolitan Area are both new rental representatives at Joo Kodit. Both aim to develop professionally so that they can offer even more carefree living to residents. 

”It has surprised me how many different responsibilities a rental representative has during the tenancy, so I want to learn more about the Act on Residential Leases. I like my job, particularly when I get the chance to deal with different kinds of people and help them find their dream homes. It's an amazing feeling when you succeed in making residents happy”, __Niko__ adds.

## Developing and improving together 

__Roosa Lappalainen__ took on the role of the Joo Kodit Marketing Manager this autumn. Her skills are invaluable in several projects from developing the customer experience to launching the new Joo Hetki cafe.

”The marketing and brand of Joo Kodit are at the heart of my job, but I also love getting involved in a wide range of projects like opening the cafe. My daily tasks at Joo Kodit are very varied, allowing me to develop myself in all the elements of marketing planning. Together with the Joo team we are developing and creating something new all the time. It's still crucial, however, to keep in mind our long-term objectives and sometimes stop and take stock of what we've achieved. All in all, my role at Joo Kodit is exciting and interesting, and I get to constantly challenge myself”, __Roosa__ concludes.


The Joo Group is getting stronger, with new Joo team members onboard in Oulu and Greater Helsinki.

Our team is getting stronger

__Moving to a new home will be made easy, with free help for residents for installing washing machines and light fixtures.__

![As Oy Turun Henningin rakennustyömaata kuvattuna syyskuun alussa](//images.ctfassets.net/nuypofklqhtg/2PqBz4wR9iOGYqZtFCmsmU/e166aba9d52da899a7e170279d4ff603/As_Oy_Turun_Henningin_rakennusty__maata_kuvattuna_syyskuun_alussa.jpg)

In late December, two new apartment complexes commissioned by the Joo Group will be completed in Turku. In total, they will comprise 247 new Joo homes. The residents of As Oy Turun Henning and As Oy Turun Kirstinpuiston Helmi will be able to book the Joo Fixer service to help get their new homes ready. The service offers free assistance for small tasks like installing a washing machine and light fixtures, or putting up pictures or mirrors.

– All our residents might not have the tools needed for small installation or mounting jobs. We want to make moving house easy and carefree by offering help without additional costs. At the same time, we can ensure that appropriate tools are used for each material, so that surfaces will not be damaged for future residents, says the Joo Group Head of Property Management __Mikko Väänänen__.

### New rental apartments and Joo office in Herttuankulma

![As Oy Turun Henning](//images.ctfassets.net/nuypofklqhtg/4SLVyJawdrDQlTXVkKfWXS/cebaac072a41b5ea6a317688b9f0c39d/As_Oy_Turun_Henning_marraskuun_loppupuolella__1__Kuva_Joo_Group.jpg)

As Oy Turun Henning is constructed by Lehto and located in the Herttuankulma district. The apartment complex is rated A for energy efficiency and will consists of a total of 118 studios and one bedroom apartments. There will be nearly 70 charging points for electric cars.

Herttuankulma already hosts an entire block of Joo Kodit apartment complexes. The residents of the area will also soon be served by the new Joo Kodit office, which will be completed on the ground floor of Turun Henning. This makes it easy for residents to pick up the keys to their new homes and ask for help whenever needed. 

### The new development in Kirstinpuisto features geothermal heating

![As Oy Turun Kirstinpuiston Helmi](//images.ctfassets.net/nuypofklqhtg/1lRLwMwwltBUvggk6wNviD/0c149f40ffb98177d8c8b27d87b333f2/As_Oy_Turun_Kirstinpuiston_Helmi.jpg)

Constructed by NCC, As Oy Turun Kirstinpuiston Helmi is the first Joo Kodit apartment complex in the attractive new Kirstinpuisto neighbourhood. Its highlights will include a communal sauna with a roof terrace and an outdoor gym for the residents of the block. The 129 rental apartments vary in size, from studios to three bedroom apartments.

The NCC Project Development Manager __Elias Mäkelä__ confirms that this new development will also fulfill the criteria of the energy rating A.

– Kirstinpuiston Helmi will have ten geothermal wells. It will also have plenty of green infrastructure to manage water runoff, such as large trees and green roofs on the covered parking for cars and bicycles.

Another apartment complex constructed by Lehto, As Oy Turun Olva, will be completed in Kirstinpuisto in spring 2023, with 82 Joo Kodit rental apartments.

Moving to a new home will be made easy, with free help for residents for installing washing machines and light fixtures. 

Turku will get 247 new Joo Kodit apartments in late 2022

__With our sixth birthday coming up soon, we decided to say Joo (which means yes in Finnish) to a new name. Asuntoyhtymä is now called Joo Group.__

In autumn 2021, we launched our rental apartment brand Joo Kodit. Joo felt right to us immediately. This simple word with its positive connotations was a perfect match to our attitude and culture: we have the courage to say joo – yes – to new opportunities, doing things together, and continuous development. After a while, we started to call ourselves the Joo team. 

## From a property company to a pioneer of carefree rental living 

Asuntoyhtymä was founded in January 2017 by the Swedish property company Fastighets AB Balder and our CEO-to-date, Jaakko Niskanen. They still own the company today. At the start of November, Joo Group gets a new CEO, as [Antti Niskanen moves to the role from his current position as Head of Sustainability](https://www.joogroup.fi/en/news/antti-niskanen-appointed-new-ceo/). Jaakko Niskanen will stay on as the company’s board member and owner. 

A lot has happened in the course of the last six years. We already have nearly 5600 completed Joo Kodit apartments and approximately 2000 more under construction. Our agile and bold approach hasn’t changed, though. As a property developer and owner, it’s always our principal goal to offer carefree living to our residents. While we used to outsource renting and other support services in our first years, we’re now proud to produce the vast majority of our services in-house. No wonder, then, that we already have nearly 70 people in the Joo team.

## Joo – the future looks bright

Joo is an attitude that aims for carefree living, regardless of the everyday challenges we all face. When you don’t need to worry about the little things in life, the bigger things come easier, too. And that’s exactly what makes us ready to say Joo to new opportunities – including our new name.

![Joo Group logo](//images.ctfassets.net/nuypofklqhtg/4xrRUnRzKh7l4WxHTLkMzy/437ef46bf267f6e20fccbf00d6bb55cb/Joo.Group_logo.png)

With our sixth birthday coming up, we decided to say Joo (yes in Finnish) to a new name. Asuntoyhtymä is now called Joo Group.

Reinventing urban living